Services and Pricing Guide

Services and Pricing Guide

We understand that your business is unique…

One-size-fits-all approaches will never help your company reach its full potential so all our advice is specific to your business. You can click on any of the services that can match your needs:

First we analyse what the situation is, what you are doing correctly and where the opportunities are to improve.  Once we have this information, the recommendations can be used to optimise the account and finally, once the account is optimised, we will help you develop and grow your business on eBay.

There is no point in developing the account if there are basic improvements to be made through optimisation; and we can’t know what optimisation to make until the analysis has been completed.

The services below are just a starting point – please contact us to discuss your requirements.

Some examples of costs;

eBay Analysis

Analyse your eBay store and search ranking

Budget Report

Provide Advice and Strategy to Increase Sales on eBay (New eBay sellers or established sellers who are looking for quick and easy general advice and direction to prioritise what needs changing in their eBay account) 2-3 pages

 

 

 

A budget review of your current eBay presence and products.
Prices Start From £95.00

Information on how to optimise your presence including:

  • 2-3 page report with guidance from a professional experienced eBay expert
  • Advice on the importance of optimising titles, categories and keywords – how to please the search engines and humans
  • An overview of copy writing, product display and presentation requirements
  • Clear instructions on best winning strategies to reach more buyers
  • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

Standard Report

Analyse and Advise Strategy to Increase Sales on eBay (New eBay sellers or Established sellers who are looking for professional advice, direction and strategies specific to their account) 5-7 pages

 

 

 

A specific review of your current eBay presence and products:
Prices Start From £220.00

A full review of your eBay presence and products. Information on how to optimise your presence including:

  • 5-7 page report with feedback from a professional experienced eBay expert
  • Analysis of your eBay setup – strengths, weaknesses, opportunities and threats
  • Critique of titles, categories and keywords – how to please the search engines and humans
  • Information on why the competition is performing better than you
  • Insider knowledge on how you can leapfrog the competition with better search results
  • A review of your copywriting, product display and presentations
  • Clear instructions on best winning strategies to reach more buyers
  • Information on how to minimise your costs whilst improving your sales
  • An overview of your current marketing strategies and recommendations on how to use the options more effectively
  • An e-book guide to marketing opportunities on eBay (not just advertising with Promoted Listings)
  • Analysis and review of 3 products in addition to a general sampling of items
  • Comparison with 3 eBay shop competitors – leave them in the dust
  • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

Premium Report

Bespoke Audit and Advice Strategy to Increase Sales on eBay (established sellers looking for a stronger presence on eBay – eBay sellers that are not achieving the sales that they had hoped for – businesses who are looking to develop their in-house knowledge on how to make sales) 16-18 pages

 

A full review of your eBay presence and products:
Prices Start From £395.00

  • This eBay shop review and strategy is tailored to your business with clear action steps that will take your business to the next level. We can then quote to implement these changes or if preferred, we will give you clear directions that are easy to follow to bring in those sales that have so far proved to be elusive.Who is this for:
    – established sellers looking for a stronger presence on eBay
    – eBay sellers that are not achieving the sales that they had hoped for
    – businesses who are looking to develop their in-house knowledge on how to make salesWhy buy this Offer?
    I successfully sold on eBay for 11 years and my experience and in depth knowledge of how eBay works allows me to understand and tell you what is needed to make great sales. You’ll receive clear guidance and step by step instructions on what you need to do to take your business to the next level.What Will You Get?
    A full review of your eBay presence and products.
    The outputs from this Offer include:
    • 16-18 page report with feedback from a professional experienced eBay expert (who has worked with over 1000 eBay businesses on sales and search results)
    • An analysis of your eBay setup – strengths, weaknesses, opportunities and threats
    • A detailed audit with information on how optimal your titles are, examples of missing keywords and why they are important
    • Critique of Item specifics, categories and keywords – how to please the search engines and humans
    • Information on why the competition are performing better than you
    • Insider knowledge on how you can outperform the competition with better search results
    • A review of your copy writing, product display and presentations
    • Clear instructions on best winning strategies – and what not to do
    • Information on how to minimise your costs whilst improving your sales
    • Advice on Cassini, eBay’s search engine to improve your search result and listing positions
    • Statistical and analytical data regarding your account to see how well or badly you are doing on eBay
    • A review of your marketing position and recommendations on how to use the opportunities, both public facing discounts and eBay advertising (Promoted Listings standard and Advanced (PPC))
    An e-book guide to marketing opportunities on eBay explaining the full range of marketing options and why they are important for success.
    • Category and product trends (for up to 5 defined products)
    • eBay competitor sales analysis for up to 3 shops you are in competition with
    • Advanced selling techniques to reach more buyers
    • Information on how to keep up to date with eBay’s constant changes so you don’t miss anything which could affect your results

eBay SEO & OPTIMISATION

eBay SEO & Optimisation

Improve your eBay Search Ranking and SEO

eBay Optimisation & SEO

Do you find eBay’s search engine baffling? How do you improve and optimise your eBay account? What works for eBay SEO and pleases Cassini?

We provide an expert service to fully optimise your account and listings, in order to boost you up the search results and improve sales.

As an essential starting point, we research keywords and optimise your titles to make sure all of those 80 characters are fully utilised.

Titles are one of the most important elements of a successful eBay listing, but getting a title right is not easy. What do you put in? What must you leave out? How do you choose which are the most important keywords?

With over 15 years experience studying and writing titles, Selling Online Support can make sure that your products get the best chance possible to rank highly in search results through optimised titles.

 

But optimisation is not just about titles – we can also check and improve other areas of your account such as Item Specifics and the shop infrastructure, to make sure your entire eBay shop is performing as efficiently as possible.

This optimisation process, once complete, will result in improved search results and increased sales.

Please ask for details and a quote.

Managed eBay Accounts – Monthly Subscription Services

Seller eBay manage service to increase sales

Standard Managed Service

Every month we provide analysis and monitoring of the account, making sure that sales are as good as possible.

  • A 4-5 page analytical document is produced and emailed every month, roughly half is bespoke to your account and half a digest of important eBay news. Individual Metrics tracked include: Current Seller status, defects, late delivery strikes, sales and fees.
  • 4 Keywords or keyword phrases are tracked, using neutral search systems to ensure the most accurate results. We run the same ones every month to track progress.
  • The analysis also includes making sure your account is ahead of the curve when it comes to any upcoming eBay changes, both official announcements and those based on observation.
  • Recommendations and advice are added in wherever appropriate, including any suitable online selling business opportunities generally.
  • The service includes a reasonable number of queries by email or phone up to 30 minutes per month, and/or small tasks such as changing photos for a single listing. Anything not covered is quoted for in advance.

The Standard managed account service is invoiced monthly, with no minimum term. Prices start from £140 per month per account.


Premium Managed Service

As a premium managed client, your concerns will take priority, making sure that your eBay problems are dealt with quickly and efficiently, to minimise disruption of your business in accordance with eBay regulations. Within our UK office hours, you are guaranteed the same day response and compliant changes from eBay will take precedence over other work. Overall, premium accounts take preference over standard accounts.

The Premium Service analyses in more depth, and provides more support and analysis for larger accounts.

  • A 6-7 page analytical document is produced and emailed every month, roughly half is bespoke to your account and half is a digest of important eBay news. Individual Metrics tracked include: Current Seller status, defects, late delivery strikes, sales and fees.
  • Sales for your most popular keyword are checked across eBay UK for the previous month, showing your position compared to other sellers and monitoring changes.
  • 8 Keywords or keyword phrases are tracked, using neutral search systems to ensure the most accurate results. We run the same ones every month to track progress.
  • The analysis also includes making sure your account is ahead of the curve when it comes to any upcoming eBay changes, both official announcements and those based on observation.
  • Recommendations and advice are added in wherever appropriate, including any suitable online selling business opportunities generally.
  • The service includes a reasonable number of queries by email or phone up to 60 minutes per month, and/or small tasks such as changing photos for a single listing. Anything not covered is quoted for in advance.

The Premium managed account service is invoiced monthly, with no minimum term. Prices start from £199 per month per account.


eBay SEO & OPTIMISATION

Other eBay Services

eBay Selling Template

eBay Training

eBay Do you have questions about eBay? – Do you need some quick and targeted training on an eBay issue? – Would you just like to talk an issue over with an expert?
We provide eBay training and advice.
Prices Start From £75.00 per hour, minimum one hour

Through Zoom we will answer as many of your questions as possible about specific eBay issues or problems, helping you sort out your eBay account and increase your sales. All sessions are screen shared and recorded so that you can refer to the videos later – your own personalised training course focusing on what you need to know.
If you need training on any eBay related issues, we can provide that too!

Usually we need to analyse your account in detail to give targeted recommendations, but if you just need a broad brush solution or pointers then this is the option to help you work out the challenging opportunity that is eBay.


eBay Listing Template

eBay UK now insists that all listing templates are fully mobile responsive – if yours is not it may not display correctly, and may also suffer in search results.
We have developed a simple, affordable template that fully satisfies eBay requirements – you can choose from just the listing template or a matching shop front template.  
Prices Start From £150.00

 

A specially commissioned and designed eBay listing template, fully mobile responsive and https secure.
Your logo featured prominently and a colour scheme to match

A more professional, cleaner and faster way to display your products
Increased sales as buyers will trust your shop more
The simple html code to add to your listings or we can do that for you
Hosting fees for the first year are included – after that the charge is £30 per year to include hosting and security certification.
Minimal technical knowledge required from you to install or edit listings
Listings remain up and available throughout – no risk of losing sales history
We can install the template into all your listings – please ask for details and prices.
Full instructions provided so you can install yourself if required.
The latest research shows that nearly two-thirds of buyers are using mobile devices to buy from eBay – get ahead of the game today!
NOTE: This price is for the design shown which matches ALL of eBay’s recommendations – not just Active Content requirements.


Open an eBay shop for you

Do you want to sell your products on eBay UK but don’t know where to start?
With 20 million unique users every month browsing and buying, eBay is a market you can’t afford to ignore.
Prices Start From £295.00

We will open an eBay shop for you with a minimum listing of ten different products. The shop will have a fully integrated billboard and optimised shop settings customised to your business colours, with your logo and categories created to maximise keywords.
We will research and create a keyword loaded title and description, provide a simple but professional listing template, which has been specially commissioned to match ALL of eBay’s recommendations, not just those regarding Active Content. This will create an attractive and efficient online presence on eBay UK for you.
We will add in returns, postage and payment policies to your shop infrastructure and make sure you are compliant with eBay rules.
The shop will include all appropriate keywords so you can be found by Google and other search engines.
If you prefer to create your own listing template we can either provide a discount or create more listings, whichever you prefer.
We sold professionally on eBay UK for 10 years, and we’ve been helping eBay businesses for 7 years, so we know all the short cuts and hidden traps for the unwary.
We will take all the guesswork out of opening a shop and show you how to maximise your sales, all for a one-off fee.
We also manage a number of successful eBay shops and can offer ongoing support and training if required.


Website Review

If you have spent a long time and much discussion creating your website, it becomes extremely difficult to see it from your users’ point of view – you are simply too close.
A fresh pair of eyes is required to check it out and report back, commenting on any areas where improvements can be made.

We provide a useful report which checks many different aspects of your website, from initial impressions, loading times and clarity of message through to the buying experience.

This invaluable review tells you what needs to change in order to increase your conversion rate and make your potential buyers happier to buy.

Cost: £150 for this 2-3 page review

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